By now, I’m sure you’ve heard about Chat GPT and its text-generating abilities. It’s been used for everything from coming up with recipe ideas to drafting social posts. Even at work, my colleagues and I are regularly encouraged to play around with it and other AI tools. It’s definitely helped me climb out of that […]
Getting Started with Audience Research When You Have No Budget
While setting up my blog, one of the first parts of my content strategy included doing audience research. What is audience research? In a nutshell, it’s all the information you gather about the attitudes, behaviors, and desires of the people you want to sell a product or service to. Whether you’re an aspiring content creator […]
Content Marketing in the Age of AI
Just as the pandemic supercharged e-commerce growth, Open AI’s release of Chat GPT accelerated the discussion around AI. People have used Chat GPT for everything from writing podcast intros to entire news articles. This viral success led to Google’s (rather rushed) release of Bard. Now, most major browsers have incorporated AI into their own ecosystems: […]
How to Create Content that Ranks
I’ll get straight to it: there’s tons of content out there. Blog posts alone, for example, account for 600 million of all websites in existence as of 2022. With all of the video, image, audio, and written content out there, how can you stand out? Improve your search visibility. Ranking at the top of search […]