Hi there! I’m Valencia, your content shepherd!

I’m an NYU graduate with a Masters in Integrated Marketing. While I love curling up with a good fantasy novel, you’ll often find me digging through cookbooks or DIY crafts for some fun meal and décor ideas.

But back to marketing – I’ve been working in the field for over 8 years, and am currently a content strategist in the home décor niche. Admittedly, a series of very random events landed me here (my undergraduate degree was in Entertainment Management…I wanted to start my own record label!).

I quickly realized, however, that I am exactly where I’m meant to be. I love being able to connect people with what they need, when they need it.

My areas of focus include:

• Email Marketing
• Social Media
• Product Marketing
• SEO
• Marketing Analytics
• Brand Strategy
• (and of course) Content Marketing

Now, for the burning question…

Why “The Content Shepherd”?

To answer this, let’s first look at the definition of shepherd:

Someone who protects, guides, or watches over a person or group of people.

Dictionary.com

And that’s just it. My mission is to guide you through your content journey. Together, we can piece together the words, images, and backend tactics that help you shine – whether you’re an entrepreneur, small business, or established player seeking a little refresher.

Let’s start the journey!