Just as the pandemic supercharged e-commerce growth, Open AI’s release of Chat GPT accelerated the discussion around AI.

People have used Chat GPT for everything from writing podcast intros to entire news articles. This viral success led to Google’s (rather rushed) release of Bard. Now, most major browsers have incorporated AI into their own ecosystems: Microsoft added a GPT-powered chatbot to Bing, Opera has introduced several AI tools, and Mozilla has launched an open-source AI community.

How will AI change content marketing?

There’s been a fair amount of concern that AI tools will replace content-related jobs, but the reality is not so cut-and-dry. After all, these tools are not perfect. Chat-GPT warns that it can sometimes generate incorrect answers, and Bing has shown a propensity to give some off-the-wall responses. Thus, it’s safe to say that currently, there is no genuine replacement for the human ability to add unique flavor (and of course, accuracy) to the process of creating and marketing content.

Will generative AI replace search engines?

Honestly, the chances of generative AI rivaling (or completely replacing) traditional search are slim. Even if the tides should change, you’re already ahead of the game if you’re creating great content that ranks. After all, the team over at Google have pointed out that the best performing content in search is made “by people, for people”.

In short, there’s no need to panic. Generative AI has tons of potential, but is best used as a supplement to, and not a replacement for, content designed and produced by humans.

Here are a few ways you can use AI to create and distribute content more efficiently:

• Write short SEO descriptions for multiple e-commerce listings
• Create compelling page titles
• Write social media posts
• Draft unique product copy variations
• Schedule email newsletters
• Repurpose existing content for other channels

Have you used generative AI for content marketing in other ways? Feel free to share them in the comments below!